PepsiCo Philippines launches new energy drink that ‘Pacqs’ a punch | PepsiCo.com

18 10 2012

Power of Moringa

PepsiCo Philippines launches new energy drink that ‘Pacqs’ a punch

Monday, April 09, 2012

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

PepsiCo Philippines recently launched its latest product in the energy drinks segment — Sting Power Pacq. The drink brings together functional advantages of the Moringa plant (“Malungay” in Filipino) with endorsement from Manny Pacquiao, the world-class, eight-division champion Filipino boxer.

The product, unique to the Philippine market, was developed through a collaborative effort among PepsiCo Marketing, R&D and Operations. The product was launched on March 25 across different networks, featuring Manny in a mock press conference where he revealed that Malungay helps him feel faster, stronger and braver.

“Sting Power Pacq epitomizes the functional differentiation and breakthrough communication which has driven PepsiCo’s portfolio transformation,” said Sunil D’Souza, country manager, PepsiCo Philippines. “In partnership with Pepsi-Cola Products Philippines Inc. (PCPPI), the Philippines team has raised the bar yet again. With PCPPI investing strongly behind the brand, PepsiCo Philippines plans to quickly change its trajectory in the energy segment.”

View the Sting Power Pacq TV ad.

via PepsiCo Philippines launches new energy drink that ‘Pacqs’ a punch | PepsiCo.com.

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